Founded by Nathan Brown, Adam Risborg and Caetano Mantovani, Electric Future helps Australian households make the switch to clean energy.
Electric Future provides end-to-end support in helping customers purchase products to generate and store solar power, charge electric vehicles and batteries, and send surplus energy back to the grid. Electric Future has helped thousands of homes to electrify all of their home heating, cooking, and household appliances.
The Planet Fund is a climate-focused fund that invests in proven solutions to cut carbon emissions. The investment secured from The Planet Fund comprises a combination of debt and equity financing.
“The Planet Fund is a highly aligned funding partner; we share a focus on near-term solutions that decarbonize the world,” said Nathan Brown, CEO of Electric Future.
“This round of funding will allow us to accelerate our growth by expanding our national installer network, deepen our partnerships, and enhance our customer platform.”
Investors in the Planet Fund include Robyn Denholm’s Wollemi Capital, the Milgrom’s family office Tripple, and the Australian climate-focused family office Understorey Ventures. Electric Future is The Planet Fund’s fourth investment.
Electric Future recently ranked #23 on the 2025 AFR Fast Starters list, with 495% annual growth and FY25 revenue over $27 million.
The company has been able to grow rapidly by offering products to their customers for lower prices. For example, they can reduce the price of a home electrification device by over 25%. They do this by passing on the value from selling government-issued energy certificates (such as VEECs, PRCs, STCs, ESCs), which are bought by energy retailers.
“Australian households are embracing the transition to clean energy; adoption of batteries and electric vehicles is increasing steadily,” said Amanda Goodman, from their investor Ecotone Partners.
“Electric Future is in pole position to become a one-stop shop for home electrification: a trusted broker that streamlines the process for customers, making it faster, simpler, and cheaper to electrify their homes.”
Unlike some vendors who only sell select products or brands, they also provide more comprehensive coverage of home electrification products; spanning EV chargers, batteries, solar, and heat pumps.
Major brands use Electric Future’s white-label service to offer home electrification under their own brand. Partners include AGL, Amber Electric, Ford, and Geely.
Electric Future owns Revcharge, a direct-to-consumer EV charging brand with a 4.97-star Trustpilot rating from 6,000+ residential installs.
Electric Future will use the funding to expand across Australia, grow its installer network, and improve its customer digital experience. The Australian home electrification market is expected to reach $19 billion by 2030.
The company has done 10,000+ installs, now completing up to 150 per week, with 3,500+ installers across every state and territory.
“Electric Future has clear advantages in this fragmented market: strong partnerships, a national installer network, and a proven track record of execution,” said Nicole Kleid Small from Ecotone Partners.
Electric Future is in conversations with aligned strategic investors for the remainder of its $10 million equity and debt round.
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