FranklinWH and Middy’s Electrical forge strategic partnership

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Middy’s vast distribution network and expertise in electrical solutions combined with FranklinWH’s state-of-the-art home energy management technology will empower homeowners with greater energy autonomy. As the demand for renewable energy and grid-resilient power grows, this alliance will help accelerate the adoption of whole-home energy storage solutions across Australia.

“We are excited to partner with Middy’s Electrical, a leader in the industry,” said Steve Ruskin, Deputy GM of FranklinWH Australia. “Together, we’re empowering Australians with smarter, safer, more efficient, and reliable home energy solutions that allow them to break free from the grid—optimizing clean energy use, cutting electricity costs, and taking full control of energy.”

Revolutionising home energy management

Equipped with intelligent monitoring and control via the FranklinWH App, users can track energy production and use, avoiding peak pricing and hedging against outages—all in real-time.

“With the growing demand for reliable and sustainable energy solutions across Australia, our alliance with FranklinWH allows us to deliver advanced and innovative home energy solution to our customers,” said Matt Young, National TechEnergy Manager. “FranklinWH is the epitome of home energy innovation, Our collaboration marks a significant shift in the market, offering homeowners smarter, more efficient ways to optimise energy supply and maximize clean energy use while equipping installers with top-tier storage solutions.”

A commitment to innovation and sustainability

This partnership reinforces Middy’s dedication to supporting installers and businesses with high-quality energy solutions while expanding FranklinWH’s footprint in the Australian renewable energy market.