The GHAC is a pilot-oriented, mentorship-based program in the region dedicated to fostering sustainable innovation in agriculture, circular economy and greenhouse gas emissions reduction, supporting startups by providing expert business advisory and collaboration opportunities with PepsiCo.
As a leading sustainability incubator in APAC, GHAC reinforces PepsiCo’s commitment to finding solutions that contribute to progress in circular economy, sustainable agriculture, and climate action.
With 15 pilots initiated in seven markets including A/NZ through the 2023 and 2024 cohorts, the program focuses on supporting early-stage startups developing innovations aimed at reducing environmental impact, advancing renewable energy, and promoting sustainable farming practices. GHAC continues to explore new ideas and test solutions that can drive meaningful change over time.
In Australia, the program launch comes as SMEs prepare to play a role in the government’s rising environmental, social and corporate governance (ESG) requirements. While most are exempt from ESG reporting due to their size, SMEs that are part of larger enterprises’ supply chains can fall under ‘scope 3’ emissions and need to engage with climate reporting.
PepsiCo APAC Chief Sustainability Officer and VP Supply Chain A/NZ Ashley Brown said: “PepsiCo’s Greenhouse Accelerator Program is dedicated to empowering startups with the tools, resources and mentorship required to drive meaningful change and scale innovations across our food systems.”
“Over the past two years, the program has successfully launched 15 startup pilots across APAC with PepsiCo and partners, and engaged with 95 venture capital firms and institutions, reinforcing our focus on fostering a robust sustainability ecosystem,” Brown said.
GHAC will award $20,000 USD grants to each of the 10 finalists, with an additional $100,000 USD granted to the winning startup. Finalists will also receive wrap-around mentorship from PepsiCo executives and business accelerator experts to help overcome challenges and catalyse growth.
This year, GHAC has teamed up with GC Ventures, the corporate venture capital arm of PTT Global Chemical (PTTGC) and long-term collaborator Circulate Capital to provide tailored feedback and guidance to participants throughout the program.
Since its launch, the program has established a track record of successful first-of-a-kind pilots leading to further collaboration with PepsiCo and partners, with 2024’s Australian and New Zealand finalists Captivate Technologies, ELIoT Energy, Wildfire and X-Centric being among the standouts.
Australia’s X-Centric, for example, is developing high-performance soil-testing instruments for accurate, precise and low-cost soil characterisation. Meanwhile in New Zealand, Captivate Technologies is pioneering a patented adsorbent that reduces CAPEX and OPEX costs for carbon dioxide capture from gas streams.
“As sustainability rightly grows in importance for investors, consumers, and employees, accelerator programs like GHAC play a crucial role in helping entrepreneurs meet these expectations and remain competitive,” Brown said.
“Applicants benefit not only from mentorship with seasoned professionals but also from direct collaboration with PepsiCo, a global industry leader that drives the program and acts as the end user of their innovations. This provides access to decades of industry expertise, a strong partner network, and valuable insights to refine solutions and shape pilot opportunities.”
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