Virtual power plants (VPPs) provide the same service as a conventional power plant but take pressure off the grid by working with energy users to reduce their demand when the grid needs it most. When orchestrated to reduce energy use at the same time, the effect on the system is like bringing another power plant online.
Sean Kenny, Operations Director at DON Smallgoods, a key division of George Weston Foods (GWF), said, “Joining Enel X’s VPP is an important step in how we manage energy more intelligently. By being flexible with our electricity use, we’re helping to strengthen the grid as it transitions to renewables and contribute to electricity reliability for our community. It’s a practical example of our commitment to innovation and environmental responsibility.”
“Working with Enel X, we identified two key ways to participate in the VPP; temporarily powering down refrigeration units within safe operating parameters; and repurposing our co-generation units as a flexible energy resource. This will help to safeguard supply for the broader community while maintaining production continuity”
Major users such as factories are compensated to use less energy for short periods to incentivise their participation. It is a fast, reliable and low-cost solution to fill shortfalls in energy supply.
As a major player in the food manufacturing industry, DON’s leadership demonstrates how large energy users can play an active role in supporting grid reliability and accelerating the transition to a low-carbon future, proving sustainability and operational excellence can go hand in hand.
DON Smallgoods is the third George Western Foods business to join the Enel X VPP, following Tip Top and Mauri, as the company continues to lead by example in supporting a more reliable, sustainable and resilient energy system as it takes on more renewable energy.
Enel X’s VPP manages 900+ MW across 670+ sites in Australia and New Zealand, helping organisations turn operational flexibility into measurable value as energy systems transition to renewables.





By submitting this form you agree to pv magazine using your data for the purposes of publishing your comment.
Your personal data will only be disclosed or otherwise transmitted to third parties for the purposes of spam filtering or if this is necessary for technical maintenance of the website. Any other transfer to third parties will not take place unless this is justified on the basis of applicable data protection regulations or if pv magazine is legally obliged to do so.
You may revoke this consent at any time with effect for the future, in which case your personal data will be deleted immediately. Otherwise, your data will be deleted if pv magazine has processed your request or the purpose of data storage is fulfilled.
Further information on data privacy can be found in our Data Protection Policy.