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Solar as a lifestyle choice: a handful of companies have noticeably tweaked their marketing strategies for Intersolar Europe to make them more consumer-focused.

May 31, 2017 Ian Clover

Ian Clover

Ian joined the pv magazine team in 2013 and specializes in power electronics (inverters) and battery storage. Ian also reported on the UK solar market, having worked as a print and web journalist in Britain for various multimedia companies, covering topics ranging from renewable energy and sustainability to real estate, sport and film.

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