Message framing techniques to boost solar sales
A Dutch-German research team has tested how a series of framed messages may be used to boost PV system sales, addressing both self-interest and environmental concerns, and has found that all the proposed messages are effective at promoting the purchase of solar panel installations.
Feasibility-first value selling – a turbocharger for commercial installer growth
A ‘Feasibility First Value Selling’ can transform solar sales processes, James Allston of Orkestra argues.
Predatory ‘buy now pay later’ solar sales practices taken to Competition Tribunal
The Australian Competition Tribunal is currently hearing arguments on a proposed code that would apply to the ‘buy now pay later’ sales practices of solar panel and installations. It is being argued that the practices are a form of predatory lending.
