This change gives clear expression to the company’s global transformation from a component manufacturer into a comprehensive systems and solutions provider. No longer Helukabel, the shift to HELU is a deliberate move reflecting the company’s evolution into an internationally leading supplier for electrical connection technology.
In addition to its world-class cables and wires, the portfolio now includes assemblies and drag chains, allowing the company to create integrated, custom, and installation-ready solutions for a wide range of industrial applications. This evolution is reflected in a new logo and the brand’s new claim: “Always Stay Electrified.”
“The future of connection technology is no longer defined by the quality of individual components. Instead, it’s about combining them into intelligent, installation-ready systems and services,” explains Managing Director Marc Luksch. “In recent years, we’ve consistently expanded our competencies and our vision.”
“Our goal is to combine our competencies as a group to provide the users of our solutions with real added value, regardless of how complex or unique the challenges may be ” continues Marc Luksch.
This rebranding arrives at a pivotal moment for the local market, coinciding with the first anniversary of HELU Australia.
This also represents a perfect fit with the 40 years legacy that HELU took over down-over where the team in place has built for years a portfolio where cables, connectors and electrical accessories were offered together to provide a complete solution to wholesalers, contractors and end-users.
Since its inception, the Australian entity has thus been successfully and naturally integrated into the global Helu network, bringing additional advanced systems and solutions into that already available offering such as renewable energy and battery storage solutions to mention some high in demand products currently.
With one year of Australian operations now complete and a fresh global identity, HELU is positioned to power the next generation of industrial and renewable infrastructure.
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