“The PowerUP program is an important element to enhance our customer focus. By joining the program, Solar Energy Dealers will access special offers, exclusive training and marketing material as well as support in sales and business development directly from SMA. PowerUP provides a platform by which Sola r Energy Dealers can differentiate themselves from the competition. Home and business owners can rely on the qualified, trained and experienced PowerUP dealers to provide the most effective sol ar solutions available from SMA,” said Michael Rutt, Managing D irector of SMA Australia. “PowerUP is a global strategy that is being rolled out in a number of international markets . The program may vary slightly due to different market conditions, however the principles of the partnership with the solar installer being at the heart of the program are the same wherever the program is implemented.”
Darren Hoffmann, Sales Director of SMA Australia added :“Although the PowerUP program has just been rolled out within the last few months in Australia, the response from both SMA Authorised Distributors and Installers has been nothing other than positive. The value SMA PowerUP Partners gain in having a structured relationship with the SMA brand is providing a platform for market differentiation and volume growth. SMA PowerUP dealers are selected based upon their business model, market position/approach, technical capability and a number of other key criteria. Most important is the alignment with the SMA brand and the value this represents to dealers and their customers.”
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