Australia has proven an unusual market for Tesla. In 2022 Tesla Chair Robyn Denholm noted Australia buys more of the company’s Powerwall home batteries than its lauded electric vehicles.
While its Powerwall product has proven wildly popular in its six years on the market, its pricing has been something of a sore point. Tesla has consistently raised the cost of its battery hardware, ballooning from a start price of just $9,600 back in 2017.
The price hit a high point in October 2022, reaching $16,230 – a figure inclusive of GST, but not installation.
On Feb. 14, 2023, the company informed its installers that “ongoing improvements in supply chains and foreign exchange” had led the company to finally reverse its pricing trend, dropping the recommended Powerwall price by over $1,600, to $14,599.
Though the Powerwall remains significantly more expensive than it was in 2017, Tesla has maintained its position as Australia’s most popular battery brand.
As of July 2022, Australia had installed more than 33,000 Tesla Powerwall home battery systems, accounting for a nearly 12% share of the company’s total global Powerwall installations.
This content is protected by copyright and may not be reused. If you want to cooperate with us and would like to reuse some of our content, please contact: firstname.lastname@example.org.
By submitting this form you agree to pv magazine using your data for the purposes of publishing your comment.
Your personal data will only be disclosed or otherwise transmitted to third parties for the purposes of spam filtering or if this is necessary for technical maintenance of the website. Any other transfer to third parties will not take place unless this is justified on the basis of applicable data protection regulations or if pv magazine is legally obliged to do so.
You may revoke this consent at any time with effect for the future, in which case your personal data will be deleted immediately. Otherwise, your data will be deleted if pv magazine has processed your request or the purpose of data storage is fulfilled.
Further information on data privacy can be found in our Data Protection Policy.