RedEarth and Rexel partner for nationwide distribution as battery demand grows


Brisbane-based RedEarth Energy Storage (RedEarth), an Australian designer and manufacturer of lithium-ion battery storage systems, is partnering with wholesale electricity company Rexel Australia (Rexel) to expand its distribution as demand for energy storage systems increases in both metro and regional areas. 

RedEarth, which announced in March that it was partnering with a major housing developer to offer solar and batteries to buyers of its new homes nationwide, is clearly looking to capitalise on the new high-demand for home energy storage systems. 

Rexel, which also sells under the brands of John R Turk, Ideal Electrical and Lear & Smith, will see RedEarth’s lithium-ion storage systems available nationwide for installers and electricians in both metro and regional locations. 

According to RedEarth co-founder and CEO Charles Walker, “There has certainly been an upshift in demand for Australian-made, high quality, battery systems that are designed to weather our environmental conditions.”

According to SunWiz’s Australian Battery Market Report 2021, the residential battery market grew by 20% in 2020 despite the economic downturn brought on by the Covid-19 pandemic. SunWiz calculates that in 2020, 31,269 new residential batteries were installed, which resulted in a 27% increase in overall residential storage capacity because the average battery size increased to around 10.9 kWh; that’s up from 10.3 kWh in 2019, but still down from the heights of 2018, when the average size was 11.4 kWh.

Simply Energy asked people applying for South Australia’s Home Battery Scheme: “What are/were your primary sources of information when considering an energy solution?”

Image: SunWiz/ Simply Energy

However, SunWiz’s Report does not expect energy storage to see a massive episode of growth, but rather a sustained progressive growth, predicting a similar number of installations in 2021 as in 2020. 

“Our partnership with Rexel will provide solar installers and electricians with convenient access to RedEarth’s energy systems throughout the country,” Walker continued. 

Indeed, Rexel has a distribution network of 134 wholesale branches nationwide. Rexel’s Queensland General Manager, Barry Norris said the “distribution partnership with RedEarth is a positive step forward in catering to the rising demand of solar energy systems nationwide. We look forward to working together to provide our customers with high-quality products and service at a competitive price in the market.” 

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